Welcome to Half Baked, the newsletter serving up startup ideas as surprising as LeBron joining the 76ers 🏀
In today's edition:
💡 An idea buried inside your camera roll
⛽️ Golf carts, YC rules, $600M hoodies + more
🔍 Anthropic launch, Poke acquired, Jensen's first tweet + more
🍻 An idea to make laundry day much, much easier
Let's goooo 🚀
💸 T-Mobile x Half Baked: This week we've partnered with T-Mobile to offer one Half Baked reader a new MacBook Neo to support them on their founder journey. To be considered, just:
Fill out the survey here
Reply to this email with “done”
Good luck!
🎬 AI B-Roll Librarian
On a Roll
Available domain: Shotlocker.ai
👤 Source: Jay Yang again (told you he sent a list). As a content strategist who's run social for Hormozi and Noah Kagan, he knows this area well.
❌ Problem:
Everyone and their mum is a content creator now, and the biggest editing time-sink isn't shooting content anymore - it's finding good b-roll. Creators capture tonnes of images and videos, perfect for b-roll, but it’s all scattered across devices, accounts and is unsearchable.
Today though, video understanding models are cheap enough to actually watch every clip you've ever shot and analyze it. Here's the idea.
✅ Solution:
Connect your Google Photos or camera roll and the AI watches everything, auto-tagging shot type, subject, location and mood - turning ten years of random footage into searchable b-roll folders ("golden hour walking", "hands typing", "coffee pour").
Paste in your script and it pulls matching clips from your own library, exporting straight into CapCut, Premiere or Final Cut.
Over time it learns your content style and flags gaps - "you have zero transition shots, here's a 10-minute shot list for your next walk."
🧑💻 Prototyping: Google AI Studio Demo | Remix this Build
💡 The Half Baked Take: Interesting idea for a pretty niche audience. I wonder could users license their b-roll footage to other creators marketplace style and earn money from their own footage? Just a thought…
Rate this idea
🛰️ The Business Plan That Doesn’t Drop Out in the Middle of Nowhere
Once your business crosses a few hundred people, a dead zone isn't an inconvenience; it's a missed SLA.
SuperMobile from T-Mobile for Business is built for exactly that scale: unlimited premium data, a nationwide network slice that prioritises your traffic during congestion, seamless satellite coverage where towers run out, and built-in threat protection, all on a 5-year price guarantee with no annual contract.
Add 20 or more lines now and save $1,000 per line, up to $20,000 back total.
With 36 monthly bill credits for new accounts that add at least 20 lines on SuperMobile. 5-Year Price Guarantee applies to monthly price on-network talk, text and 5G data; exclusions like taxes & fees apply. Slice features available on 5G standalone network only, not while roaming, via satellite, or tethering; coverage not available in some areas. Threat Protect requires capable device, app download and subscription. Texting & select satellite optimized apps available with compatible device in most outdoor areas where you can see the sky. Satellite service, including 911, may be delayed, limited, or unavailable.
⛽ Fuel for Taking Action
💡 Idea Inspiration: Nobody dreams of selling golf carts. But this lot built a $14m business doing it. Check out how.
⚒️ Founder Tutorial: You can build a $40K MRR one-person agency on Claude Code. This is how.
🆓 Playbook: This company went from 0 to 1,000+ paying customers in 20 weeks by following these 12 Y Combinator rules. Check them out…
💰 Deal of the Day: Cognition is handing startups $65k in Devin credits, plus unlimited seats, exclusive events and swag. Applications are open now.
🤑 Money Shot: This founder failed at roughly a dozen businesses, then turned $500 into a $600M business. Here's how.
P.S. Our Half Baked Founder Toolkit has playbooks, deals, exclusive offers and much more for founders looking to take action and start or scale their business. 100% free.
📖 Built for Half Baked Readers
Half Baked finds the opportunities. Entrepreneur’s Daily newsletter shows you how to build on them - real tactics, founder playbooks, and money moves from the source entrepreneurs have trusted for 50 years. A natural next tab to open.
🔍️ Everything Else from Today
⚒️ AI Tool: Anthropic just released Opus 5, a model that comes close to the frontier intelligence of Fable 5 at half the price.
🚨 Deal Alert: Cognition has acquired the company behind Poke, an agent that texts you first rather than waiting in a tab. Big hint about where agents are heading next.
📈 Trends-with-Benefits: Everyone's waiting for AI to wreck the job market. An economist at Anthropic just laid out why it hasn't happened yet.
📚 Must-Read: Elon was interviewed by The Economist for 85 minutes. Here’s the key takeaways in one post.
📺 Must-Watch: Ben Horowitz says there's one difference between a great idea and a great company. Here's what it is.
✖️ Trending Tweet: Jensen Huang just posted on X for the first time, writing a letter on open models signed by Meta, Microsoft, IBM, Mistral, Hugging Face and Y Combinator. Quite the debut.
🍺 Drunk Business Idea: Bluetooth Paired Socks
Tired of pulling one sock out of the dryer and never seeing its twin again? Wish you could keep them paired?
Introducing Pairables™, the world's first Bluetooth-paired sock. A 2mm washable chip keeps each sock paired to its twin, buzzing when they drift more than 10 metres apart. Ideal.
Pairables™ - Better toe-gether.
Vote
👋 That’s All Folks
Before you go, just a few public service announcements:
Looking to sponsor Half Baked? Just fill out this form and we’ll get back to you asap.
See you soon,
