Welcome to Half Baked, the newsletter serving up startup ideas as terrifying as Anthropic discovering weaknesses in cryptography using Claude 🤯
In today's edition:
💡 A social network idea based around memories
⛽️ Nike's recovery tech, context engineering, $30M cash cow + more
🔍 ChatGPT recommendations, Zuck’s article, Musk timeline + more
🍻 An idea that’ll bring home the bacon
Let's goooo 🚀
📸 Social Network for Shared Memories
Common Ground
Available Domain: Wherewhen.com
👤 Source: Bill Kerr (Athyna CEO & Open Source CEO) shared an idea for a platform inspired by ancestry.com. We dig it.
❌ Problem:
Ancestry.com is a fascinating business. They’ve managed to build a billion-dollar company on 60 billion records and 3 million subscribers, all based around our study of our ancestors and family trees.
You get a sense for how interconnected we all are. Which begs the question…if you can do this for our ancestors, why can’t we do something similar for our own memories? Here's the idea.
✅ Solution:
A social app where users create their own family trees of memories and over time they can link to and unlock other people’s memory trees.
You join the app and over time post images, videos, voice recordings and more, tagging where and when they happened in your life.
Over time, as you add more and more memories, you see how they overlap with other users’ memory trees. Because every memory carries a place and a date, it starts surfacing strangers whose lives overlapped yours. Same festival, same football match, same restaurant. Very cool.
🧑💻 Prototyping: Google AI Studio Demo | Remix this Build
💡 The Half Baked Take: This could work well, but you gotta start off small. Own one festival, one university year, etc. completely before trying to go super wide with this.
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📱 Your Phone Bill Shouldn’t Need Its Own Spreadsheet
Running an 11 to 99 person business usually means someone's already doing IT on the side, so the last thing you need is a phone plan with hidden fees and price creep.
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Get $20 per line when you switch 10 or more lines to the T-Mobile for Business CoreMobile plan. Plus, you can bring your current devices, keep your current numbers.**
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⛽ Fuel for Taking Action
💡 Idea Inspiration: Nike and Hyperice have teamed up on a new $249 recovery product. You could do some cool stuff with this.
⚒️ Founder Tutorial: Anthropic have dropped their guide to the new rules of context engineering. We've read it and pulled out the key takeaways for you.
🆓 Playbook: Here’s the playbook on how to go from $0-$10k a month in under 30 days (from someone who’s done it 3 times).
🤑 Money Shot: This founder sold his $30M-a-year cash cow to build a billion-dollar software business. Here's how.
P.S. Our Half Baked Founder Toolkit has playbooks, deals, exclusive offers and much more for founders looking to take action and start or scale their business. 100% free.
📖 Built for Half Baked Readers
Half Baked finds the opportunities. Entrepreneur’s Daily newsletter shows you how to build on them - real tactics, founder playbooks, and money moves from the source entrepreneurs have trusted for 50 years. A natural next tab to open.
🔍️ Everything Else from Today
🛠️ AI Tool: Any idea if ChatGPT is recommending you? Clearscope tracks whether your brand shows up in AI answers as well as Google, and tells you what to write to get there.
📈 Trends-with-Benefits: Pieter Levels just broke down a trend he’s seeing with indie hackers of late. It’s not good news unfortunately…
📚 Must-Read: Zuck just wrote about why he believes the “AI future is for everyone“. He’s a big player in this, definitely worth a read.
🎧️ Must-Listen: Elon Musk just gave his clearest AI timeline yet in under 10 minutes. I wonder if he’ll be right…
📺 Must-Watch: NVIDIA nearly went under. Then Jensen bought three textbooks at Fry's, which completely turned the business around. Unreal.
⭐️ Reader’s Pick: Here’s how to build and scale a one-person business with AI. Totally epic. (Top link from yesterday’s edition)
🍺 Drunk Business Idea: Bacon Alarm Clock
Tired of dragging yourself out of bed to a phone alarm you'll snooze straight through? Wish your mornings smelled more delicious?
Introducing Wake’N Bacon™, the world's first bedside alarm clock that grills bacon for you to wake you up. Comes with twin 300W halogen elements and a slide-out grease tray. Smoke alarm sold separately.
Wake’N Bacon™ - Rise and swine.
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👋 That’s All Folks
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