Welcome to Half Baked, the newsletter serving up startup ideas as shocking as OpenAI calling out Apple for lying 🤥
In today's edition:
💡 An idea to stop travel from ruining your routine
⛽️ Gym refunds, graph engineering, board meetings + more
🔍 Slide decks, $6.3bn bet, the singularity + more
🍻 An idea to keep things fresh
Let's goooo 🚀
🧬 Agentic Longevity Hotel Booking
Rest Assured
Available Domain: Staywell.ai
👤 Source: Marc Lou (indie hacker, 200k+ followers) tweeted about his dream hotel chain: Eight Sleep beds, 18°C AC, air purifiers, proper gyms and longevity food. We reckon there’s a startup idea in this…
❌ Problem:
Travel is where healthy routines go to die. You spend months dialling in your sleep and training, then one trip hands you a sagging mattress, a room that won't drop below 24°C, and a "fitness center" with two dumbbells and a broken treadmill. Yikes.
The demand is proven at the top end. The wellness market hit $6.8 trillion in 2024, Equinox's $40k/year longevity membership has a 1,000-person waitlist, and fitness-first hotels like SIRO are expanding fast. But they're $800/night plays, and there's no way to find the good options hiding in the other 700,000 hotels on Earth. Here's the idea.
✅ Solution:
A booking platform that scores every hotel on what longevity-minded travellers actually care about: a Sleep Score (mattress, blackout, soundproofing, minimum AC temp), a Recovery Score (gym quality, sauna, cold plunge) and a Food Score (can they serve a steak that isn't cremated?).
Agents build and maintain the data: scraping reviews, photos and menus for initial scores, then emailing hotels directly to verify the specifics no booking site has ever captured - which mattress brand, how cold the AC goes, whether the gym has a squat rack.
Users get their own booking agent on top: tell it "Lisbon, three nights, blackout curtains, barbells, high-protein breakfast" and it finds, confirms and books the best match.
🧑💻 Prototyping: Google AI Studio Demo | Remix this Build
💡 The Half Baked Take: If you start this as a booking platform you could eventually expand into certification, which would unlock a whole new revenue stream and increase high quality inventory on the platform. Win-win.
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💵 $20,000 Back for Switching Your Fleet
Businesses usually pay a premium for reliable coverage across multiple sites, and most of that premium is just brand markup.
We worked with T-Mobile for Business to pass along a straight deal: add 20 or more lines on the SuperMobile plan and save $1,000 on every single line, up to $20,000 back through 36 monthly bill credits. You still get unlimited premium data, network slicing and satellite coverage, just at a price that reflects your scale.
With 36 monthly bill credits for new accounts that add at least 20 lines on SuperMobile. 5-Year Price Guarantee applies to monthly price on-network talk, text and 5G data; exclusions like taxes & fees apply. Slice features available on 5G standalone network only, not while roaming, via satellite, or tethering; coverage not available in some areas. Threat Protect requires capable device, app download and subscription. Texting & select satellite optimized apps available with compatible device in most outdoor areas where you can see the sky. Satellite service, including 911, may be delayed, limited, or unavailable.
⛽ Fuel for Taking Action
💡 Idea Inspiration: $1.8bn a year is wasted on unused gym memberships. Arnold Schwarzenegger's just fixed this. Steal the model for any course, coaching or habit-based product.
⚒️ Founder Tutorial: Notice everyone is talking about "graph engineering" right now? Here's the whole thing explained in one page.
🆓 Playbook: Liz Wessel has sat through 100+ board meetings and has written up exactly what separates the good from the bad.
🤑 Money Shot: These founders spent three years building before showing anyone. Fourteen years later (today) they sold the business for $1.285 billion. Here's how.
P.S. Our Half Baked Founder Toolkit has playbooks, deals, exclusive offers and much more for founders looking to take action and start or scale their business. 100% free.
📖 The LinkedIn Playbook for Startup Founders
Most founders treat LinkedIn like a CV. The ones who raise, hire and sell treat it like a channel.
HubSpot's free LinkedIn Growth Playbook breaks down the profile setup, hooks and posting cadence that turn a founder account into pipeline.
🔍️ Everything Else from Today
🛠 AI Tool: Gamma App builds neat slide decks and web pages from text prompts in seconds
📈 Trends-with-Benefits: Everyone's hunting the next Ozempic-sized market. This could be it.
📚 Must-Read: If you've been "getting ready" to start something for months, this is the clearest cure for procrastination we've ever found.
📺 Must-Watch: Elon reckons money won't matter by 2036. Sam Altman just gave his take.
✖️ Trending Tweet: Still not sure what "the singularity" actually means? Chamath breaks it down in five steps, and reckons we're already on step four.
⭐️ Reader’s Pick: Sam Altman heard about a ChatGPT use case last night and posted it. It's a product waiting to be built for every parent. (Top pick from yesterday’s edition)
🍺 Drunk Business Idea: Portable Bidet
Do you travel a lot? Wish you could bring a home comfort with you?
Introducing Portabidet™, the world's first travel bidet. With a 400ml pressurized tank, a telescopic nozzle that collapses to toothbrush size and twelve uses per refill, it’s all you need to keep clean.
Portabidet™ - Arrive fresh.
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👋 That’s All Folks
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